SUPERCELL
Between 2020 and 2023, Nunitos steered ambitious Supercell marketing projects in Turkey. Our team developed monthly, quarterly, and yearly publishing plans for Brawl Stars, Hay Day, and Clash of Clans. This consistent flow of content helped keep each title near the top of Turkey’s mobile gaming charts.
- All Projects
- Supercell
Building a Local Strategy for Supercell
Community connection was at the heart of our approach. Beyond daily moderation, we partnered with influencers and organized tournaments as well as live events. Moreover, these gatherings transformed online enthusiasm into real-world excitement. We also created localized assets, playable ads, and creative PR kits that added a local voice while staying true to Supercell’s global brand identity. Brawl Stars, Hay Day, Clash of Clans and more!
Combining User Acquisition with Brand Growth
To drive growth, we combined user acquisition campaigns with long-term brand work. Targeted ads increased visibility and boosted downloads across key demographics. In addition, we tracked campaign spending carefully to maintain efficiency and maximize return on investment. Weekly and monthly reports were sent directly to Supercell’s headquarters in Finland, ensuring clear progress updates and fast feedback loops.
Long-Term Impact of Supercell Marketing Projects
Each project was designed in collaboration with the Regional Growth Director, allowing data and local insights to guide every decision. As a result, Supercell’s games achieved stronger retention, higher revenue, and a more vibrant fan community in Turkey.
These Supercell marketing projects demonstrate how culture, content, and coordination can work together to deliver powerful results in local markets.