REGION
TR
YEAR
2021
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
Supercell sought innovative strategies to increase in-game engagement and foster community interaction in Turkey. The key challenge was creating an engaging event concept capable of mobilizing tens of thousands of players simultaneously, enhancing both participation and social community growth.
OUR
SOLUTION
First, we conceptualized and executed a large-scale event called Brawl Stars Cup Race, which we further enriched with interactive content and an amplified prize pool. Additionally, integrated community initiatives such as Discord activations ensured active participation and sustained engagement throughout the event, significantly boosting player enthusiasm and interaction. Finally, for this project alone, Supercell HQ created a dedicated web page to track trophies in real time.
RESULTS
As a result, the Brawl Stars Cup Race event attracted more than 40 000 unique participants; moreover, it drove 3.5 million trophies earned within just two hours, equal to 9.3 years of cumulative gameplay. In addition, the event sparked vibrant community interaction by adding 4000 new Discord members, ultimately setting a new standard for community-driven gaming events in Turkey.
Turkey’s Biggest Youth Festival
From the very scratch we created Istanbul Metropolitan Municipality's biggest and funniest youth IP which is Istanbul Youth and Entertainment Festival aka Turkey's Biggest Online Youth Festival.
Creators in Control
Drove consistent visibility for Free Fire across Turkey and MENA through creator-led campaigns and a regional ambassador program.