REGION
TR
YEAR
2020
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
Supercell aimed to boost engagement and viewership for the Brawl Stars Championship in Turkey. The primary challenge was establishing a localized broadcasting approach that precise in time regarding the broadcast and choose the right names for casting to make sure that the broadcast is reaching the wide Brawl Stars fans in Turkey.
OUR
SOLUTION
We led tailored influencer marketing initiatives and strategically executed engaging Turkish-language broadcasts for three consecutive years. By carefully selecting and managing local influencers and commentators, we maximized audience reach and created excitement around the tournament.
RESULTS
With this campaign each Turkish Brawl Stars Championship broadcast consistently attracted over 1 million views, significantly enhancing local audience engagement. Additionally, our strategy actively contributed to the rise of Turkish teams participating in the global Championship, effectively growing Turkey’s presence in the global esports scene.
COD Mobile’s 1st Anniversary
Celebrated CoD Mobile anniversary with a hybrid digital event during lockdown, uniting influencers and fans across Turkey.
MENA’s Brawl Power
Brought the MENA community together through four large-scale Brawl Stars tournaments, amplifying regional engagement.