REGION
TR
YEAR
2021
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
The objective was to continuously engage the Turkish audience with fresh, localized content while maintaining brand consistency. The challenge lay in developing scalable, high-impact influencer strategies that sustained attention month after month without creative fatigue.
OUR
SOLUTION
We created a Brawl Stars content creator program and executed five unique influencer-led projects each month, featuring diverse formats such as challenges, quests, tutorials, and treasure hunts. Collaborating with our content creators, we ensured each concept aligned with community interests while strengthening long-term creator relationships.
RESULTS
With the help of Brawl Stars content creator program consistently reached over 3 million monthly video views in Turkey, driving ongoing excitement and deepening creator-fan bonds. This initiative became a key pillar in sustaining localized brand presence and cultivating an active Brawl Stars community.
Firing on All Channels
Executed monthly influencer campaigns for CoD Mobile, consistently surpassing viewership targets across Turkey’s top streaming platforms.
Acquire Brawl Fans
For the very first time in Supercell history a local agency has managed the user acquisition activities aside from HQ (Helsinki) for Brawl Stars.