REGION
TR
YEAR
2023
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
The objective was to reignite interest in Hay Day within Turkey by leveraging TikTok’s momentum with the help of a Hay Day TikTok campaign. With a modest budget, the challenge was to drive impactful visibility and user engagement through hyper-relevant influencer collaborations.
OUR
SOLUTION
We partnered with 25 TikTok creators aligned with emerging trends and gaming culture. Content strategies emphasized authenticity and shareability, encouraging user-generated content under the #haydaytürkiye hashtag to amplify organic reach.
RESULTS
This Hay Day TikTok campaign achieved 1.6M+ direct video views and surpassed KPIs. The hashtag #haydaytürkiye reached 48M+ views, triggering a wave of community participation. Hay Day remained in the iOS Top 1–3 Free Apps in Turkey for an entire month turning trend into triumph.
Pikachu Lands in Turkey
Brought Pikachu from Japan to Turkey for the first time, delivering unforgettable Pokémon GO experiences across Istanbul, Ankara, and Izmir.
All Platforms, One Voice
Unified YouTube, Twitch, and TikTok efforts to amplify Hay Day’s presence in Turkey through cross-platform creator activations.