REGION
TR
YEAR
2020
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
To amplify seasonal launches in the MENA region, the challenge was to generate hype and drive user acquisition through localized influencer content ensuring alignment with both game updates and regional audience preferences.
OUR
SOLUTION
For the Brawl Stars MENA influencer campaigns we partnered with over 20 influencers to create season-themed content that introduced new characters and features in culturally relevant formats. The campaign was tailored to MENA’s content consumption habits, boosting visibility across platforms.
RESULTS
Brawl Stars MENA influencer campaigns reached 103M total views and over 5M impressions, driving 600K+ downloads. Each season launch became a high-impact moment, building anticipation and sustaining long-term community excitement in the MENA region.
Monthly Clash
Hosted the Free Fire Monthly Clash exclusively for Turkish players, turning competitive gameplay into a recurring community event.
CR7, Covered Everywhere
Launched Free Fire’s largest PR campaign in Turkey to announce Cristiano Ronaldo’s in-game arrival, dominating gaming and sports media.