REGION
TR
YEAR
2020
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
To strengthen Brawl Stars’ community presence in MENA, the challenge was to design interactive events that could unite players at scale, while leveraging local platforms and influencers to maximize visibility and participation.
OUR
SOLUTION
In partnership with Arab Hardware and Gamers Hub, we organized four Brawl Stars MENA Tournaments over three months. We activated their social channels to boost visibility and streamed the finals live on YouTube, creating a dynamic, community-driven event series.
RESULTS
Brawl Stars MENA Tournaments engaged over 30K participants and reached 6 million people across the region. The tournaments built lasting excitement, fostered local pride, and solidified Brawl Stars’ reputation as a leading community-first title in the MENA gaming scene.
Building the Turkish Stage
For 3 years, we managed the official Turkish localized broadcasts of the Brawl Stars Championship, bringing together Turkish players with Brawl Stars’ competitive arena.
Monthly Clash
Hosted the Free Fire Monthly Clash exclusively for Turkish players, turning competitive gameplay into a recurring community event.