REGION
TR & MENA
YEAR
2019 - 2021
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
Supercell set an ambitious goal to efficiently scale Brawl Stars user acquisition and boost game revenue in Turkey. The primary hurdle was to bring in large volumes of high-quality users at a markedly lower cost per install, while still sustaining engagement levels and increasing in-game spending.
OUR
SOLUTION
For this Brawl Stars user acquisition campaign, we executed more than 300 data-driven performance marketing campaigns, continually optimizing creative assets, refining granular audience segments, and A/B testing across multiple ad platforms to maximize reach, boost conversions, and minimize customer acquisition costs.
RESULTS
This Brawl Stars campaign achieved 5.3M installs and over 1M new users in a single month. Delivered 200M+ impressions, dropped CPI to $0.10–$0.15 (≈953% reduction), and boosted daily in-game spending to $6K–$8K—setting new growth benchmarks for the region.
Creators in Sync
Launched a sustained influencer program delivering monthly creator content that captivated millions of Turkish Brawl Stars fans.
Tournaments that Activate
Organized influencer and community tournaments to sustain excitement and deepen engagement around CoD Mobile in Turkey.