REGION
TR & MENA
YEAR
2021
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
In this Lantern Sandy Ramadan campaign, where we proactively proposed a localized character for Brawl Stars during Ramadan, one of the main challenges was to articulate the process of creating a character that would truly resonate with the MENA region. Convincing Supercell to commit to such a major in-game integration was a key part of the journey.
OUR
SOLUTION
We conducted comprehensive regional research, providing detailed recommendations and creative concepts to shape “Lantern Sandy.” Collaborating closely with Supercell, we crafted a culturally respectful and engaging character design that genuinely celebrated Ramadan traditions and player identity. To promote this new skin set within the game we created special gift box which emphasizes the attirbutes of Sandy including pillow case, quilt cover set and sleeping mask.
RESULTS
Following the release of the Lantern Sandy skin set, Lantern Sandy Ramadan Campaign and the delivery of influencer kits, the campaign generated over 5 million video views in total. The community warmly embraced Lantern Sandy, and it became one of the top-selling skin sets during that period.
KFC Gaming Turkiye’s Community
We developed a monthly content calendar and an annual project roadmap, executing over three projects each month across various marketing channels.
Rocket League’s 3rd Season
Promoted Rocket League’s 3th season in MENA with influencer-led content that boosted visibility and player activity.