REGION
TR
YEAR
2023
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
The challenge was to orchestrate a cohesive community campaign across multiple platforms each with distinct content dynamics while exceeding ambitious KPIs for reach and engagement across video, livestream, and short-form formats.
OUR
SOLUTION
For this Hay Day influencer campaign we collaborated with 5 YouTubers, 3 Twitch streamers, and 5 TikTok influencers to create platform-native content under a single campaign voice. Each creator was briefed to align storytelling and engagement strategies with their audience behavior, maximizing resonance and organic visibility.
RESULTS
One YouTube video trended for 5 days; combined YouTube views reached 3.7M. Twitch surpassed the 7.5K CCV target with 10.5K CCV. TikTok views hit 10M, far beyond the 1.2M goal, and the hashtag #haydaymahalle reached 15M+ views—solidifying Hay Day influencer campaign impact across all channels.
From Trend to Triumph
Turned a rising TikTok trend into a viral Hay Day campaign, driving massive community growth with minimal budget.
Hype Before the Launch
Built anticipation for Albion Online’s Europe server launch with high-impact PR and strategic local media outreach in Turkey.