KONAMI

KONAMI has been working with Nunitos to grow its place in Turkey through a series of focused eFootball marketing projects. As eFootball became more popular among Turkish players, KONAMI saw a clear chance to connect with one of the most active football communities in the region.

All Projects

All Projects
KONAMI

Grid List

eFootball Türkiye Kupası

To crown the best eFootball players in Türkiye and deliver long-awaited good news to the community, we brought eFootball Türkiye Kupası to life. Featuring Turkish football legends İlhan Mansız and Nihat Kahveci at the grand offline finals in Istanbul, we elevated the competition and community excitement to its absolute peak.

KONAMI

eFootball

eFootball™ Efsaneler Günü

On December 27, we held a special event to demonstrate the strong loyalty of the eFootball Turkiye community to the game and the importance we place on growing this bond together in the long term. At this event, former national football players İlhan Mansız and Tuncay Şanlı joined us. Additionally, content creators Enis Kirazoğlu, Ümit Tüney, Ferit Karakaya and Emrecan Önal, who are closely followed and admired by the community, also joined us and took their places on the team.

KONAMI

eFootball

#eFootballAnları

To spotlight Burak Yılmaz as the first Turkish Legend added to eFootball, we turned a classic in game moment into a community competition built on real player clips, real voting and a finale that brought the story to life beyond the feed.

KONAMI

eFootball

eFootball™ x Burak Şentürk Collaboration

As part of eFootball™ 's 30th anniversary jersey series with artists from around the world, we brought a powerful local interpretation from Türkiye into eFootball™.

KONAMI

eFootball™

Influencer Rivalry

Influencer Rivalry turned natural rivalries into a platform-driven competition powered by influencer communities for eFootball.

KONAMI

eFootball™

A Gift of Culture

Celebrated Ramadan with a limited-edition eFootball box, blending cultural craftsmanship and personalized digital rewards.

KONAMI

eFootball™

Tradition Reimagined

Brought Turkish tradition to the global stage with Ramadan-inspired in-game kits designed by local artists for eFootball.

KONAMI

eFootball

Voices of the Community

Activated key gaming communities during Ramadan to promote eFootball’s in-game campaigns with authentic, localized messaging.

KONAMI

eFootball™

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Turkish Delight Cup

Launched eFootball’s first Turkey-exclusive campaign with rich cultural localization and immersive brand experiences.

First Offline Touch

Executed eFootball offline event in Turkey, blending media, influencers, and fans into a high-impact brand experience.

eFootball Turkey Influencer Marketing Case

Creators on the Kickoff

Activated eFootball’s influencer presence in Turkey with over 10 creators, driving awareness during KONAMI’s market entry phase.

Smarter Screens

Boosted eFootball’s brand presence through Addressable TV and contextual sports media buys, reaching millions across Turkey.

Ultimate Roadblock

Executed a synchronized roadblock campaign to spotlight eFootball’s Ramadan-themed jersey and Türkiye-exclusive pack.

Voices of the Community

Activated key gaming communities during Ramadan to promote eFootball’s in-game campaigns with authentic, localized messaging.

Tradition Reimagined

Brought Turkish tradition to the global stage with Ramadan-inspired in-game kits designed by local artists for eFootball.

A Gift of Culture

Celebrated Ramadan with a limited-edition eFootball box, blending cultural craftsmanship and personalized digital rewards.

KONAMI’s Localized Strategy for eFootball

In 2024, we created and executed a detailed marketing plan that included live events, influencer partnerships, outdoor ads, and livestreams. Each campaign was carefully designed to reflect local interests and cultural insights.

Moreover, these efforts helped players feel more connected to the brand and strengthened eFootball’s presence in Turkey. As a result, eFootball became the most downloaded and highest-earning sports game in the country.

Building Strategic Brand Partnerships for KONAMI

In addition, we helped eFootball form partnerships with some of Turkey’s most well-known brands. Collaborations with Vodafone, KFC, and other major names allowed eFootball to extend its reach beyond traditional gamers. These partnerships added significant value and demonstrated how KONAMI could naturally integrate into Turkey’s dynamic entertainment ecosystem.

For example, these brand links introduced eFootball to audiences who may not have engaged with the game otherwise.

Continuing the Momentum in 2025

Thanks to the campaign’s strong results, KONAMI decided to continue its partnership with Nunitos into 2025. Our current focus is on designing creative campaigns that sustain momentum and bring eFootball to even more players nationwide. Today, Nunitos remains KONAMI’s trusted partner for all Turkey-focused eFootball initiatives.

These eFootball marketing projects prove how thoughtful strategies and cultural alignment can transform a global title into a local favorite. By using the right timing, voices, and creative ideas, KONAMI built meaningful connections with Turkish players and inspired long-term loyalty.