REGION
TR
YEAR
2024
TYPE
MOBILE GAME
LEAD
ÖZNUR & HAZAL
CHALLENGE
As KONAMI’s eFootball offline event in Turkey, the challenge was to design an event that balanced premium production value with strong community reach delivering both real-world impact and digital amplification.
OUR
SOLUTION
With the help of Scara, we hosted an exclusive gathering for 50 guests, including influencers and media, with tailored experiences showcasing the eFootball brand. Content creation was central, ensuring wide distribution across platforms through structured media coverage and influencer storytelling.
RESULTS
eFootball offline event generated 26 media articles, 88 IG stories, 41 videos, and 1.8M video views. Achieved 1.5M tweet impressions, 1.5M website impressions, 2M story impressions, and 1.7M TikTok views. The event became a benchmark for KONAMI’s global team proving the power of localized, premium activations.
Turkish Delight Cup
Launched eFootball’s first Turkey-exclusive campaign with rich cultural localization and immersive brand experiences.
Creators on the Kickoff
Activated eFootball’s influencer presence in Turkey with over 10 creators, driving awareness during KONAMI’s market entry phase.