REGION
TR
YEAR
2025
TYPE
VIDEO GAME
LEAD
NUNITOS
CHALLENGE
eFootball needed a launch idea that would do more than announce a new Legend. The goal was to activate the community with a clear reason to participate, generate high quality UGC at scale, and connect every touchpoint to one cohesive payoff.
OUR
SOLUTION
We designed #eFootballAnları as a multi stage UGC challenge that lived across platforms and was driven by the community itself.
Players were invited to share their best eFootball moments under the campaign hashtag. We reviewed every submission and created a scored shortlist, turning 550+ community videos into a curated Top 20. The finalists were then selected live on November 16 via a Kick broadcast hosted on Ataberk Doğan’s channel, where chat voting determined the final lineup.
To take the story beyond the feed, we rewarded the winning finalists with an exclusive Meet & Greet experience. Burak Yılmaz joined alongside Enis Kirazoğlu, Ataberk Doğan, Ferit Karakaya, Eray Can Özkenar and Emre Kurtulmuş, giving the community winners a chance to meet the Legend, spend time with top creators, and celebrate the journey in person.
We closed the loop with a studio production published on December 7 on Enis Kirazoğlu’s YouTube channel, built using highlights from the Meet & Greet to bring Burak Yılmaz, finalists and creators together in a finale that made the campaign feel real, not just announced.
RESULTS
#eFootballAnları met or exceeded its KPIs across every format and proved that a community challenge can outperform a standard announcement. Post views landed at 850K, while Stories overdelivered with 1.2M views. The biggest lift came from long form: YouTube finale hit 414K views and reached that target within three days, while Reels delivered 730K views.
On the conversation side, the hashtag momentum peaked on the qualification deadline, confirming the format successfully turned Burak Yılmaz’s arrival into a race the community genuinely wanted to be part of. Overall reach was led by X with 4,8M versus 1,1M on Instagram showing that the campaign resonated both as content and as a shared community moment.
#10YıldırEfsane Kick Takeover
To celebrate Hepsiburada’s 10 years of legendary deals, we turned a classic anniversary campaign into a living, breathing live show on Kick, co-created with streamers and their communities instead of traditional media.
eFootball™ Efsaneler Günü
On December 27, we held a special event to demonstrate the strong loyalty of the eFootball Turkiye community to the game and the importance we place on growing this bond together in the long term. At this event, former national football players İlhan Mansız and Tuncay Şanlı joined us. Additionally, content creators Enis Kirazoğlu, Ümit Tüney, Ferit Karakaya and Emrecan Önal, who are closely followed and admired by the community, also joined us and took their places on the team.