REGION
TR
YEAR
2026
TYPE
VIDEO GAME
LEAD
NUNITOS
CHALLENGE
Organizing the first-ever official eFootball tournament in Türkiye was a milestone event that ignited immense excitement within the local eFootball community. Because the player base had been anticipating this for so long, they were highly passionate and incredibly perfectionist about every detail. Our challenge was to flawlessly meet and exceed these sky-high expectations, proving that eFootball deeply values its Turkish community.
OUR
SOLUTION
As Nunitos, we kicked off the eFootball Türkiye Kupası tournament with online open qualifiers between March 5-15, leading up to a spectacular offline final in Istanbul on March 28. We invited the top 4 console and top 4 mobile eFootball players who emerged victorious from the qualifiers to this grand event, hosting an incredible showdown to crown Türkiye’s ultimate eFootball champions, one for mobile and one for console.
We managed the entire event end-to-end; from flawless tournament management and seamless participant logistics (travel and accommodation) and the creation of trophies and medals for the winners, to a top-tier live broadcast operation. We amplified the tournament thrill across YouTube, Kick, Instagram and X by integrating Türkiye’s biggest gaming influencers, including SeseGel, Ümidi, Remzi Kamalak, Konsolum, Emrecan Önal and Rraenee. By making strategic announcements during the tournament with the legendary footballers İlhan Mansız and Nihat Kahveci, we solidified the brand’s digital dominance.
Lastly, we saved the most highly anticipated surprise for the award ceremony: İlhan Mansız officially announced that Nihat Kahveci is coming to eFootball as a new Turkish legend and that a dedicated eFootball server will be launched in Türkiye. This strategic timing ensured that all fans received this monumental, long-awaited news simultaneously, sparking massive joy and excitement across the entire community.
RESULTS
eFootball Türkiye Kupası marked a historic milestone for the eFootball community and we surpassed our all KPI targets. eFootball Türkiye Kupası tournament livestream and event lasted for 6+ hours. Through influencer and brand channels, we generated over 1.55 million story views on Instagram. We achieved a massive total reach of over 3.68 million across Türkiye. And we also successfully dominated social media conversations, making Nihat Kahveci, İlhan Mansız, and “Turkish Server” the main topics among eFootball players.
Thanks to our flawless end-to-end operation, we received outstanding overall satisfaction scores from our finalists in the post-tournament survey and that’s a huge win for us!
eFootball™ Efsaneler Günü
On December 27, we held a special event to demonstrate the strong loyalty of the eFootball Turkiye community to the game and the importance we place on growing this bond together in the long term. At this event, former national football players İlhan Mansız and Tuncay Şanlı joined us. Additionally, content creators Enis Kirazoğlu, Ümit Tüney, Ferit Karakaya and Emrecan Önal, who are closely followed and admired by the community, also joined us and took their places on the team.
Firing on All Channels
Executed monthly influencer campaigns for CoD Mobile, consistently surpassing viewership targets across Turkey’s top streaming platforms.