REGION
TR
YEAR
2024
TYPE
MOBILE GAME
LEAD
ÖZNUR & CAN
CHALLENGE
As KONAMI ramped up its investment in Turkey, the goal was to quickly establish eFootball’s relevance through impactful influencer-led content. The challenge was to create immediate engagement and visibility across platforms during this critical early stage.
OUR
SOLUTION
As a part of eFootball influencer marketing plans we and Scara partnered with 10+ influencers across YouTube, Twitch, and Instagram to deliver platform-native content tailored to Turkish audiences. The strategy focused on balancing hype-building with authentic gameplay moments to spark community interest.
RESULTS
eFootball influencer marketing projects achieved 5M+ video views, 400K Instagram story impressions, and 29K concurrent viewers on Twitch. The campaign laid a strong foundation for eFootball’s local presence and kickstarted community momentum for future initiatives in the region.
First Offline Touch
Executed eFootball offline event in Turkey, blending media, influencers, and fans into a high-impact brand experience.
Smarter Screens
Boosted eFootball’s brand presence through Addressable TV and contextual sports media buys, reaching millions across Turkey.