REGION
TR
YEAR
2025
TYPE
MOBILE GAME
LEAD
NUNITOS
CHALLENGE
The objective was to deliver high-impact awareness during peak viewership moments, such as major football matches and Ramadan programming. The challenge was optimizing media spend for precision targeting and relevance in a crowded broadcast environment.
OUR
SOLUTION
Scara and our team partnered and ran Addressable TV campaign aka eFootball TVC campaign reaching 989,705 unique households and 2.9M total viewers. During derbies, we activated spot and lowerband ads on BeIN Sports, and extended presence across thematic sports channels during Ramadan maximizing resonance with football fans.
RESULTS
eFootball TVC campaign generated 9,209 clicks and reached nearly 3M viewers with contextually aligned placements. The campaign demonstrated the effectiveness of smart screen media buying, strengthening eFootball’s reach during culturally and seasonally significant moments.
Creators on the Kickoff
Activated eFootball’s influencer presence in Turkey with over 10 creators, driving awareness during KONAMI’s market entry phase.
Ultimate Roadblock
Executed a synchronized roadblock campaign to spotlight eFootball’s Ramadan-themed jersey and Türkiye-exclusive pack.