Get in touch! Get in touch!
Get in touch! Get in touch!
eFootball Turkish Delight Cup Localization Campaign Case

Turkish Delight Cup

KONAMI

eFootball™

Launched eFootball’s first Turkey-exclusive campaign with rich cultural localization and immersive brand experiences.

Brand Strategy, Community Marketing, Graphic Designs, Holistic Marketing, Influencer Marketing, Interactive Content, KONAMI, Localization

eFootball Turkish Delight Cup Gift Boxes
eFootball Turkish Delight Cup PR Boxes

REGION
TR

YEAR
2024

TYPE
MOBILE GAME

LEAD
ÖZNUR & CAN

CHALLENGE

KONAMI aimed to establish a deeper emotional connection with Turkish players through a fully localized campaign. The challenge was to blend global brand aesthetics with culturally resonant visuals and assets that would feel authentically Turkish.

eFootball Turkish Delight Cup InGame Campaign

OUR
SOLUTION

We developed the eFootball Turkish Delight Cup campaign, localizing in-game assets with traditional design elements—including a special Messi card inspired by Turkish tiles. Custom shirts, scarves, and sleeves were also created for influencers, enhancing both digital and physical brand immersion.

efootball turk lokumu kupasi

RESULTS

eFootball Turkish Delight Cup campaign marked eFootball’s first culturally localized rollout in Turkey, sparking strong community engagement. The custom visuals and influencer kits elevated the brand’s cultural relevance, setting a new benchmark for localized marketing in mobile sports gaming.

Discover the Campaign Discover the Campaign
Albion Online Turkey PR Campaign Case

Visibility at Every Click

Maximized Albion Online’s visibility in Turkey with a high-reach PR and display campaign during its Europe server launch.

eFootball Turkey Launch Event 2024 Case

First Offline Touch

Executed eFootball offline event in Turkey, blending media, influencers, and fans into a high-impact brand experience.