REGION
TR
YEAR
2025
TYPE
MOBILE GAME
LEAD
NUNITOS
CHALLENGE
The aim was to generate rapid, high-impact awareness around limited-time Ramadan content. The challenge was orchestrating a multi-platform content blitz that would cut through the noise and drive immediate user engagement and creating eFootball Ultimate Roadblock Campaign.
OUR
SOLUTION
In collaboration with Scara, we partnered with top creators to integrate campaign messaging into their YouTube content and Twitter posts simultaneously within the same week. The campaign promoted the Ramadan jersey, Special Starter Pack: Türkiye, and voting initiative creating a unified, time-sensitive narrative.
RESULTS
eFootball Ultimate Roadblock Campaign YouTube videos exceeded 3M views, and Twitter posts reached 250K impressions. The roadblock approach maximized share of voice during a key cultural moment, driving strong engagement and accelerating in-game adoption.
Smarter Screens
Boosted eFootball’s brand presence through Addressable TV and contextual sports media buys, reaching millions across Turkey.
Voices of the Community
Activated key gaming communities during Ramadan to promote eFootball’s in-game campaigns with authentic, localized messaging.