ACTIVISION
From 2020 to 2022, Nunitos led some of the most impactful Activision gaming projects for Call of Duty: Mobile in Turkey. The goal was clear! Increase app store performance and grow a vibrant, loyal community that could sustain long-term success in a highly competitive market.
- All Projects
- Activision
Strategic Planning for Activision Campaigns
We began by designing campaigns rooted in cultural insights and data-driven planning. Each initiative focused on connecting deeply with Turkey’s passionate gaming audience. Moreover, our team ensured every activation felt authentic and moved beyond traditional marketing methods. This combination of creativity and precision allowed Activision to build stronger emotional connections with players across the country.
Seasonal Campaigns and Influencer Partnerships
We launched seasonal campaigns that kept players engaged throughout the year. In addition, we partnered with over 30 influencers, all carefully selected to reflect Activision’s brand values. Their creative storytelling helped expand the game’s reach and strengthened loyalty among Turkish players. These partnerships brought fresh energy to each campaign and ensured consistent player interaction.
Activision Community Tournaments
Over two years, we organized more than 20 tournaments to engage players in competitive yet enjoyable environments. These events fostered excitement and built a strong sense of belonging in the community. As a result, Activision became a dominant force in Turkey’s mobile gaming market, attracting new players while retaining loyal fans.
Through active collaboration and hands-on execution, Nunitos set a benchmark for Call of Duty Mobile‘s gaming projects in Turkey. This success proved how localized strategies can deliver global impact and inspire long-term brand loyalty among players.