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Call of Duty Mobile 1st Year Anniversary Event Turkey - Activision

COD Mobile’s 1st Anniversary

Activision

CoD Mobile

Celebrated CoD Mobile anniversary with a hybrid digital event during lockdown, uniting influencers and fans across Turkey.

Activision, Community Moments, Experiential Design, Influencer Marketing, On-Ground Storytelling

Call of Duty Mobile 1st Year Anniversary Event Oğuzhan Uğur
codm yıldönümü etkinliği

REGION
TR

YEAR
2020

TYPE
MOBILE GAME

LEAD
ÖZNUR

CHALLENGE

With pandemic restrictions in place, the challenge was to create a memorable, high-energy COD Mobile’s 1st Anniversary celebration entirely online while preserving the excitement and social buzz of a traditional live event.

CODM Party

OUR
SOLUTION

We organized an integrated online-offline COD Mobile’s 1st Anniversary celebration hosted on Zoom, featuring Turkey’s top FPS influencers and major celebrities. The event blended gameplay, entertainment, and fan interaction, amplified through live streams and social content.

COD Mobile Offline Influencer Event

RESULTS

Reached over 4M users and garnered 2.1M video views. The campaign was recognized by Activision as the best event of the year, proving the power of hybrid creativity in a fully remote environment.

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Call of Duty Mobile Turkey Tournament Management - Activision

Tournaments that Activate

Organized influencer and community tournaments to sustain excitement and deepen engagement around CoD Mobile in Turkey.

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