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Call of Duty Mobile Turkey Tournament Management - Activision

Tournaments that Activate

Activision

CoD Mobile

Organized influencer and community tournaments to sustain excitement and deepen engagement around CoD Mobile in Turkey.

Activision, Community Marketing, Graphic Designs, Holistic Marketing, Influencer Marketing

COD Mobile Influencer Marketing Nunitos
Call of Duty Mobile Turkey Influencer Tournament Management

REGION
TR

YEAR
2020

TYPE
MOBILE GAME

LEAD
ÖZNUR

CHALLENGE

To maintain high visibility and long-term engagement, Activision needed a dual-format CoD Mobile Turkiye Tournaments strategy that would appeal to both casual players and content creators keeping the player base energized month after month.

Call of Duty Mobile Turkey Community Tournament Management

OUR
SOLUTION

We launched monthly CoD Mobile Turkiye Tournaments that activated 5K+ players each round, alongside exclusive invitation-only influencer tournaments driven by prize incentives. This approach created a recurring competitive ecosystem for players at every level.

Call of Duty Mobile Turkey Community Tournaments

RESULTS

Consistently engaged 5K+ players monthly through community tournaments, while influencer tournaments drew over 10 creators per session. The campaign elevated CoD Mobile’s competitive scene in Turkey, turning community tournaments into a core pillar of player retention.

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