Activision needed to establish a strong, consistent presence for CoD Mobile in Turkey’s competitive FPS scene. The challenge was maintaining high-impact influencer engagement and sustained visibility across multiple channels month over month.
OUR SOLUTION
We activated four CoD Mobile Influencer Campaigns each month, partnering with top-tier Turkish FPS creators on YouTube, Twitch, Nimo, and Dlive. Each campaign was strategically timed and tailored to platform dynamics, ensuring maximum relevance and reach.
RESULTS
Surpassed the 2M monthly view target consistently, with each CoD Mobile Influencer Campaigns outperforming KPIs. The strategy positioned CoD Mobile as a dominant FPS title in Turkey’s mobile gaming space, driving both awareness and player acquisition at scale.