REGION
TR
YEAR
2024
TYPE
VIDEO GAME
LEAD
CAN
CHALLENGE
To ensure a successful server launch, the objective was to dominate digital visibility and create continuous buzz across Turkey’s most influential platforms. The challenge was maintaining consistent exposure while balancing paid and organic media strategies.
OUR
SOLUTION
With Albion Online awreness campaign we ran a targeted display campaign across top Turkish websites, achieving 4M banner impressions. This was supported by sponsored content on media-buying platforms, five native entries on Ekşi Sözlük, and viral Instagram story placements for added reach and authenticity.
RESULTS
Albion Online PR Campaign achieved 4M+ banner impressions, over 100K Instagram story views, and strong visibility through Ekşi Sözlük entries. The campaign ensured Albion Online remained top-of-mind throughout the launch window, delivering performance across both PR and media fronts.
Hype Before the Launch
Built anticipation for Albion Online’s Europe server launch with high-impact PR and strategic local media outreach in Turkey.
Turkish Delight Cup
Launched eFootball’s first Turkey-exclusive campaign with rich cultural localization and immersive brand experiences.