REGION
TR
YEAR
2022
TYPE
MOBILE GAME
LEAD
ALP
CHALLENGE
To celebrate Pokémon GO in a memorable way, the goal was to deliver a one-of-a-kind physical activation that would ignite national buzz and deepen emotional bonds with the brand. The challenge was making it both culturally relevant and universally magical.
OUR
SOLUTION
With this Pokémon GO Marketing Campaign we hosted live Pikachu events in Istanbul, Ankara, and Izmir, blending localized programming with a unified brand experience. The campaign was supported by targeted media buying, native content, and 10+ OOH creatives, ensuring visibility and engagement across platforms and cities.
RESULTS
This unique Pokémon GO Marketing Campaign drew 15K unique participants and generated 15M+ social media impressions. Native content reached 125K+ reads. The activation strengthened Pokémon GO’s emotional resonance in Turkey, creating lasting memories for fans in three major cities.
Local Legends Unite
United Pokémon GO’s Turkish community through culturally resonant content and locally tailored events.
From Trend to Triumph
Turned a rising TikTok trend into a viral Hay Day campaign, driving massive community growth with minimal budget.