REGION
TR
YEAR
2022
TYPE
FMCG
LEAD
HAZAL & ALP
CHALLENGE
KFC wanted to promote its summer menus featuring Algida Winner ice cream to a young audience. The main challenge was delivering a co-branded message without causing confusion communicating both KFC and Algida in a single campaign risked overwhelming the audience with too many details. The goal was to clearly highlight the Winner-added KFC menus and drive sales effectively.
OUR
SOLUTION
We organized a PUBG tournament named KFC Gaming & Algida Winner Tournament bringing KFC Gaming and Algida Winner together. We chose PUBG because the winning screen shows “Winner winner chicken dinner!” a perfect fit for the campaign message. The finale aired on KFC Gaming’s Twitch, hosted by Mithrain. During the stream, Jrokez surprised him with a Winner menu delivery creating a viral moment that boosted reach and engagement.
RESULTS
KFC Gaming & Algida Winner Tournament attracted over 350 participants and reached 1M on social media. And earned Felis Achievement, MIXX Bronze, and MMA Gold awards.
Ferahlatan Turnuvalar
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