REGION
TR
YEAR
2023
TYPE
FMCG
LEAD
Hazal
CHALLENGE
Olips aimed to reach young gamers and become their go-to candy snack during gameplay. The main challenge was competing with stronger snacking categories like chips, chocolate, and nuts. To stand out, Olips needed a campaign like Ferahlatan Turnuvalar that positioned the brand as a true “gaming companion” in the eyes of the community.
OUR
SOLUTION
For Olips’ very first venture into Turkey’s gaming arena, we unveiled the “Ferahlatan Turnuvalar” concept, creating a three-month tournament circuit that spanned a diverse roster of titles such as Apex Legends, FIFA 22, Fortnite, Rocket League, Call of Duty, Brawl Stars, Free Fire, and PUBG, firmly positioning Olips with Ferahlatan Turnuvalar as the cool, refreshing companion gamers could rely on whenever the intensity of play reached its peak.
RESULTS
Thanks to a carefully balanced approach that engaged a passionate player community alongside a hand-picked roster of popular influencers across multiple game titles and social platforms, Ferahlatan Turnuvalar proved so successful that Olips not only achieved but exceeded its original goals and therefore decided to extend the program far beyond its planned pilot period, continually evolving the series with fresh versions of Ferahlatan Turnuvalar and content that will keep it active all the way into 2025.
Twitch Roadblock
We created Turkey's very first digital roadblock campaign and went beyond the ordinary with the usage of a new platform for a traditional term "roadblock".
KFC Gaming & Algida Winner Tournament
Algida Winner products on KFC menus for the summer, targeting the gaming community with a viral campaign. Influencers and esports teams promoted our tournament via “Winner winner chicken dinner!”.