REGION
TR & EMEA
YEAR
2022
TYPE
TECHNOLOGY
LEAD
HAZAL
CHALLENGE
Monster Notebook wanted to prove itself in Turkey and create a project that truly resonated with gamers. As a local brand competing with global tech giants, the challenge was to build a memorable, immersive experience that would strengthen emotional connection and boost loyalty among the gaming community and this challenge becomes Intel Monsters Reloaded.
OUR
SOLUTION
We launched Intel Monster Reloaded—a tournament series that started locally and later expanded to EUR and MENA regions. We developed a 6-month operation featuring an offline finals event in Grand Pera.
RESULTS
Intel Monsters Reloaded continues to run today and has been officially recognized as a C-Tier event on the global esports calendar, giving Monster Notebook a valuable platform to engage with gamers at an international level. Over the course of the series, we attracted more than 350 teams, welcomed upward of 250 guests to the in-person finals, and generated a social media reach that surpassed three million impressions, firmly establishing the tournament as a high-visibility success.
KFC Gaming & Algida Winner Tournament
Algida Winner products on KFC menus for the summer, targeting the gaming community with a viral campaign. Influencers and esports teams promoted our tournament via “Winner winner chicken dinner!”.
Local Legends Unite
United Pokémon GO’s Turkish community through culturally resonant content and locally tailored events.