REGION
TR & MENA
YEAR
2020
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
Garena aimed to strengthen its Turkish player base with consistent, localized engagement. The challenge was to design a sustainable tournament format that could attract and retain players month after month while amplifying community excitement.
OUR
SOLUTION
We launched the Free Fire Monthly Clash, a recurring tournament series featuring top-tier production and commentary by Onur Bilge. With a dedicated prize pool and influencer support, we drove ongoing participation and viewer interest.
RESULTS
Free Fire Monthly Clash generated 7K+ monthly participants, establishing a strong competitive routine for Turkish players. The campaign fostered loyalty, energized the community, and helped Free Fire deepen its presence in the TR market through recurring, interactive engagement.
MENA’s Brawl Power
Brought the MENA community together through four large-scale Brawl Stars tournaments, amplifying regional engagement.
Season Starts, Story Begins
Kicked off each Brawl Stars season in MENA with large-scale influencer campaigns highlighting new features and characters.