REGION
TR
YEAR
2022
TYPE
OTT
LEAD
HAZAL
CHALLENGE
As Disney+ prepared to enter the Turkish market, reaching the widest possible audience on launch day was critical especially among young, content-hungry viewers. The goal was to create a digital-first launch that made a major splash. However, capturing the attention of Gen Z in one day, across multiple platforms, posed a significant challenge. And this challenge becomes Disney+ Twitch Roadblock campaign.
OUR
SOLUTION
We created Disney+ Twitch Roadblock Campaign and adapted the traditional roadblock ad model for Twitch. On June 17th at 22:00, Turkey’s top five streamers went live simultaneously for an exclusive Disney+ Twitch Roadblock. For one hour, we dominated the gaming ecosystem, reaching nearly everyone on Twitch Turkey and turning the platform into a full-scale Disney+ digital launch stage.
RESULTS
Disney+ Twitch Roadblock Campaign achieved impressive results with 2M impressions on Instagram and a total of 1M live views. It also sparked organic conversation on Twitter and earned Silver MIXX and Silver MMA awards.
Nikeland Turkiye
We developed an experience mixing in-game ecosystem with an IRL parkour for NIKE while Refik Anadol's interactive installation adding an immersive element to this experience.
Ferahlatan Turnuvalar
Ferahlatan Turnuvalar (Refreshing Tournaments) is Olips’ debut in gaming with a multi-title campaign that still runs today.