REGION
TR
YEAR
2025
TYPE
ECOMMERCE
LEAD
NUNITOS
CHALLENGE
Hepsiburada wanted to celebrate its 10th anniversary with a campaign that would feel as legendary as the brand promise itself. The brand needed to: Build a concept that streamers would genuinely enjoy, so that the integration would feel organic, entertaining and sustainable over long broadcast hours.
OUR
SOLUTION
Together with leading Kick creators Çağrı Ergün (HYPE) and Eray Özkenar, we created #10YıldırEfsane as a platform wide celebration that lived inside the streaming ecosystem rather than outside of it.
We positioned Çağrı (HYPE) and Eray as the main anchors of the campaign and built a format that invited the broader creator ecosystem into the celebration. Branded overlays, lower thirds, UGC review moments and custom discount codes were woven into their live shows in a way that kept the pacing fun and reactive to chat, instead of scripted and rigid.
Around these main broadcasts, we activated the hashtag #10YıldırEfsane across the platform and encouraged creators to open their own streams under the campaign umbrella. In total, 127 streams were launched with the hashtag, which meant that when HYPE and Eray began visiting and raiding other channels, there was always a wide variety of live content to choose from and uplift.
RESULTS
The campaign exceeded every KPI that had been set for it and performed at or above the organic benchmarks of the involved creators. Both HYPE and Eray’s shows achieved view counts very close to their regular, non sponsored content, even though sponsored streams traditionally underperform. HYPE’s #10YıldırEfsane broadcast reached 99,100 views in just 4 days, while Eray’s stream hit 110,330 views in 6 days.
As Nunitos, we built #10YıldırEfsane around one central idea: if the brand celebrates the community, the community will celebrate the brand. The fact that both influencers extended the Hepsiburada integration beyond the planned duration and expressed their desire to repeat similar concepts in the future is the clearest proof that this anniversary did not just look legendary on paper. It felt legendary on stream.
eFootball™ x Burak Şentürk Collaboration
As part of eFootball™ 's 30th anniversary jersey series with artists from around the world, we brought a powerful local interpretation from Türkiye into eFootball™.
#eFootballAnları
To spotlight Burak Yılmaz as the first Turkish Legend added to eFootball, we turned a classic in game moment into a community competition built on real player clips, real voting and a finale that brought the story to life beyond the feed.