REGION
TR
YEAR
2022
TYPE
RETAIL
LEAD
ÖZNUR
CHALLENGE
NIKE had launched its new kids’ product line within the Roblox but wanted to reach more children and parents. The challenge was to craft a smart idea like Nikeland Turkiye that aligned with NIKE’s signature bold marketing while connecting the product with the right audience. At the same time, the campaign needed to highlight the product’s key attributes—comfort and freedom.
OUR
SOLUTION
We transformed the Roblox experience into a real-world event, building on NIKE’s existing Roblox parkour and we called it Nikeland Turkiye. Top influencer Berk Keklik (Uberkuloz) joined the activation, drawing huge attention. Refik Anadol’s interactive installation added an immersive layer, blending digital and physical worlds to highlight the product’s sense of comfort and freedom.
RESULTS
Nikeland Türkiye succeeded in drawing an audience of more than one hundred children together with their parents, and the event also produced a social media reach that climbed past one million across the digital channels.
Localized for Connection
For the very first time in Brawl Stars history a special localization has been made for a local market to deepen the connection between gamers and Brawl Stars.
Twitch Roadblock
We created Turkey's very first digital roadblock campaign and went beyond the ordinary with the usage of a new platform for a traditional term "roadblock".