REGION
TR & MENA
YEAR
2020
TYPE
MOBILE GAME
LEAD
ÖZNUR
CHALLENGE
To position Cristiano Ronaldo Free Fire collaboration as a cultural and gaming milestone, the challenge was to reach a diverse audience spanning gamers, tech enthusiasts, and football fans through a unified, high-impact media strategy.
OUR
SOLUTION
We partnered with Turkey’s top gaming, tech, and football outlets for extensive Cristiano Ronaldo Free Fire PR coverage. The campaign was amplified with digital media buys, including premium banner placements, ensuring widespread visibility across relevant verticals.
RESULTS
Delivered 45M banner impressions and over 300K article reads, making it Free Fire’s most expansive PR push in Turkey. The CR7 Free Fire PR campaign successfully elevated CR7’s integration into the game as a mainstream media event, expanding brand awareness beyond core gamers.
Season Starts, Story Begins
Kicked off each Brawl Stars season in MENA with large-scale influencer campaigns highlighting new features and characters.
KFC Gaming Turkiye Branding
We localized KFC Gaming for Turkey and built the “Bucket of Everything” platform—running streams, tournaments, and campaigns for two years.