NIANTIC
After more than six years away from Turkey, Niantic partnered with Nunitos to bring Pokémon GO back with a fresh and localized approach. As part of our Niantic marketing projects, we developed a tailored strategy to reconnect the game with its fans and attract new players in the Turkish market.
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Building a Localized Strategy for Niantic
We started by strengthening the brand’s presence on social media. Our team produced locally relevant content that reflected the culture and habits of Turkish players. In addition, we launched a series of outdoor activities designed to bring Pokémon GO back into public spaces and daily life.
Memorable Campaign Moments and Real-World Activations
One of the highlights of the campaign was a nationwide event tour featuring a Pikachu mascot. This tour visited Turkey’s largest cities and gave players the chance to engage with the brand in real life. Moreover, in-game challenges, community quests, and exclusive merchandise created a deeper emotional connection with local fans.
Media Planning and Brand Alignment for Niantic
To support awareness, we developed a full media plan that included outdoor advertising, native content marketing, and strategic media buying. At the same time, we maintained close collaboration with Niantic’s headquarters to ensure consistent brand alignment across all touchpoints.
Long-Term Impact of Niantic Marketing Projects
As a result, Pokémon GO regained visibility and relevance in the Turkish market. This campaign demonstrated how global games can successfully re-enter local spaces with the right mix of culture, timing, and creativity.
These Pokémon GO marketing projects show how Niantic combines real-world connection and local insight to create lasting impact for gaming brands.