GARENA
From 2020 to 2022, Nunitos led full-scope campaigns for Garena Free Fire as part of our most ambitious Garena gaming projects. These efforts focused on boosting player engagement, expanding the community. Improving the brand's presence across Turkey and the MENA region was one of the core strategies.
- All Projects
- Garena
Building Regional Strategies for Garena
To achieve these goals, we developed strategies rooted in cultural understanding and data-driven insights. This 360-degree approach activated every major digital touchpoint, including influencer campaigns, community management, content production, PR efforts, and even custom-designed gift boxes.
Moreover, each element was carefully tailored to resonate with local audiences. We ensured that every interaction felt authentic and engaging.
The Cristiano Ronaldo Collaboration
One of the most memorable milestones in our Garena campaigns was the Cristiano Ronaldo partnership. As part of this global initiative, we created localized campaigns specifically for Turkish and MENA players.
By focusing on Ronaldo’s in-game character and linking it with regional cultural touchpoints, we generated momentum and excitement around Free Fire. This activation not only boosted visibility but also made players feel directly connected to the global narrative
Driving Long-Term Success for Garena
As a result of these efforts, Free Fire gained significant visibility and positioned itself as a strong competitor in the battle royale category. The campaign inspired many new players to join while strengthening loyalty among existing fans. During this period, Free Fire rapidly climbed the charts and narrowed the gap with PUBG.
This project remains a standout example of how our Garena gaming projects bring global ideas to life in local markets. Through smart strategy and cultural alignment, we helped Garena leave a lasting impression on players across two key regions.