REGION
MENA
YEAR
2021
TYPE
VIDEO GAME
LEAD
ÖZNUR
CHALLENGE
Epic Games set out to reignite excitement for Rocket League across the MENA region, aiming to boost both brand awareness and in-game activity in an increasingly competitive content landscape.
As part of its Rocket League 3rd Season Marketing push, the company needed an approach that would resonate with local audiences and convert interest into gameplay time.The challenge was to drive both awareness and gameplay uptake in a competitive content landscape, using culturally relevant influencer collaborations.
OUR
SOLUTION
For Rocket League 3rd Season Marketing we partnered with five popular regional creators, including OCMz, to produce engaging content tailored for MENA audiences. The campaign spanned a full month, strategically timed around the new season launch to maximize hype and engagement.
RESULTS
Rocket League 3rd Season Marketing campaign achieved 2.6M video views and 130K engagements. The campaign successfully contributed to a measurable rise in active users, positioning Rocket League as a reenergized favorite within the MENA gaming community.
A Brawler for Ramadan
Developed the culturally inspired "Lantern Sandy" character for Brawl Stars, celebrating Ramadan across Turkey and MENA.
Turkey’s Biggest Youth Festival
From the very scratch we created Istanbul Metropolitan Municipality's biggest and funniest youth IP which is Istanbul Youth and Entertainment Festival aka Turkey's Biggest Online Youth Festival.