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eFootball Turkey Ramadan Themed Community Case

Voices of the Community

KONAMI

eFootball™

Activated key gaming communities during Ramadan to promote eFootball’s in-game campaigns with authentic, localized messaging.

Community Marketing, Graphic Designs, Holistic Marketing, KONAMI, Media Buying

eFootball Turkey Ramadan Themed Ingame Campaigns
eFootball Turkey Ramadan Themed Ingame Desing

REGION
TR

YEAR
2025

TYPE
MOBILE GAME

LEAD
NUNITOS

CHALLENGE

To drive meaningful engagement during Ramadan, the challenge was to cut through seasonal ad clutter with messages that felt organic to Turkey’s gaming audience especially within tight-knit community spaces.

eFootball Turkey Ramadan Themed Community X Accounts

OUR
SOLUTION

Together with Scara, for this eFootball Marketing Campaign we collaborated with top gaming-focused social media accounts, tailoring copy and creatives to match each platform’s tone and audience. Messaging highlighted Ramadan-themed in-game content while maintaining authenticity and cultural sensitivity.

eFootball Turkey Ramadan Themed Community Activation

RESULTS

This eFootball Marketing Campaign generated over 300K views, effectively amplifying reach within Turkey’s gaming ecosystem. By leveraging trusted voices, we delivered a culturally aligned message that resonated deeply with the community.

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eFootball Turkey Influencer Case

Ultimate Roadblock

Executed a synchronized roadblock campaign to spotlight eFootball’s Ramadan-themed jersey and Türkiye-exclusive pack.

eFootball Turkey Ramadan Localization Case

Tradition Reimagined

Brought Turkish tradition to the global stage with Ramadan-inspired in-game kits designed by local artists for eFootball.