MONDELEZ
In 2022, Nunitos launched one of the first Mondelez gaming projects in Turkey with the introduction of “Ferahlatan Turnuvalar.” This campaign marked Olips’ debut in the gaming space and aimed to connect the brand with young players through a bold and refreshing concept.
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Creating a Bold Entry for Mondelez in Gaming
To achieve this, we designed a three-month tournament series covering several top games, including Apex Legends, Fortnite, and PUBG. Each game was chosen carefully to reflect different player communities and maximize reach. Moreover, this variety allowed us to bring the Olips brand into multiple gaming moments that felt organic and exciting for players.
Going Beyond Tournaments: Full-Campaign Execution
Our efforts extended far beyond hosting tournaments. We developed a comprehensive campaign plan that included influencer collaborations, original content production, and daily community management. In addition, we ensured the tone remained light, fun, and perfectly aligned with Olips’ playful identity. This approach helped position Olips as more than just a snack. It became a gaming companion during both competitive and casual play sessions.
Evolving “Ferahlatan Turnuvalar” into a Long-Term Initiative
Thanks to its strong reception, “Ferahlatan Turnuvalar” continued beyond its initial run and evolved into an ongoing gaming initiative. The campaign proved lifestyle brands like Olips could naturally enter gaming when tone, timing, and creativity align.
This success highlights how Mondelez gaming projects can turn audience insights into long-term engagement in the gaming world. With the right strategy, even snack brands can own a space in digital culture. Olips is still executing different gaming campaigns to focus on youth.