EPIC GAMES
In 2022, Nunitos partnered with Epic Games to launch one of the most dynamic and region-focused gaming campaigns in MENA. As part of our Epic Games marketing projects, we helped celebrate Rocket League’s 3rd Season with a campaign designed to connect deeply with local players and expand the community. This project marked an exciting step for both the brand and its fans in the region.
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- Epic Games
Crafting a Region-Specific Strategy for Epic G ames
We designed a three-month plan focused on cultural relevance and influencer-driven content. By collaborating with creators who had strong influence in MENA gaming culture, we ensured the campaign felt authentic and engaging. Moreover, we highlighted in-game moments, encouraged community participation, and invited new players to explore Rocket League. As a result, excitement for the game grew organically across multiple channels.
Influencer Partnerships and Real-Time Engagement
We partnered with well-known influencers to amplify the campaign’s reach. Their relatable and creative storytelling helped attract new audiences while strengthening ties with existing players. In addition, we created day-to-day engagement plans, ensuring constant interaction and energy in the community. This approach kept Rocket League top of mind for players throughout the campaign period.
Long-Term Impact on the Epic Games Community
Thanks to these efforts, Rocket League gained strong visibility and became a favorite among players in the MENA region. The campaign also highlighted how Epic Games could go beyond traditional activations to create meaningful cultural connections.
This project proves that marketing projects, when aligned with local insights and real-time engagement, can deliver lasting success in competitive markets.