DISNEY
In 2022, Nunitos took part in one of the most exciting Disney marketing projects in Turkey: the highly anticipated launch of Disney+. Our goal was to design a campaign that spoke directly to Gen Z through the platforms they use and love most, ensuring maximum relevance and engagement in a crowded media landscape.
- All Projects
- Disney
Reimagining Disney+ Campaigns for Gen Z
To achieve this, we introduced Turkey’s first fully digital roadblock campaign. Although traditionally used in television, we reimagined this tactic for Twitch, one of the fastest-growing platforms among Gen Z audiences. We took over Twitch with creative messaging that blended seamlessly into the user experience. Moreover, we integrated live influencer content to engage audiences in real time.
This innovative approach turned a classic media strategy into something dynamic and highly relevant for today’s digital-first viewers.
Strategy, Execution and Platform Innovation
The campaign went far beyond a one-off activation. It combined strategic planning, platform-specific adaptation, influencer partnerships, and live execution to deliver meaningful results. Every detail felt native to Twitch while amplifying Disney+’s position as a home for globally loved content.
By merging technical precision with cultural insight, we ensured the campaign resonated deeply with local audiences and encouraged them to explore Disney+ as a fresh entertainment destination.
Creating a Memorable Disney+ Moment
What set this project apart was its ability to merge entertainment and marketing without interrupting the viewing experience. It wasn’t just an ad. It became an interactive moment people shared, remembered, and talked about across multiple platforms.
As a result, the campaign extended its reach far beyond the live activations, setting a new standard for Disney+ marketing projects in the region.
Through hands-on creativity and cultural alignment, Nunitos showcased how big ideas can spark lasting impact.