RED BULL
In 2023, Nunitos partnered with Red Bull to bring one of the boldest Red Bull Gaming Projects to life. Together, we launched the world’s first mixed-gender esports tournament, hosted at Istanbul’s iconic Grand Pera. The goal was clear: create an inclusive, high-energy experience that blended competitive gaming with cultural authenticity and set a new benchmark for esports events.
- All Projects
- Red Bull
From Concept to Global Impact
We handled Home Ground from event concept to completion. This included designing the tournament format, selecting top international teams, and planning a two-day hybrid event that merged digital excitement with physical energy. Moreover, the venue itself became a storytelling platform, showcasing Red Bull’s innovative identity alongside the cultural richness of Istanbul.
Connecting Global Audiences with Local Energy
To maximize reach, we broadcast the event live across multiple platforms, allowing global audiences to engage in real-time. In addition, we incorporated regional design elements, featured appearances from local influencers, and encouraged audience interaction to make the experience feel rooted in local culture. These layers turned the tournament into more than just a competition—it became a cultural moment.
Red Bull Gaming Projects That Break Barriers
As a result, the event set a new standard for inclusive esports experiences. It proved how Red Bull Gaming Projects can push boundaries while staying deeply connected to communities. By combining energy, innovation, and cultural relevance, Nunitos and Red Bull created an unforgettable moment for players and fans alike.