REGION
TR
YEAR
2025
TYPE
MOBILE GAME
LEAD
NUNITOS
CHALLENGE
The goal was to create a culturally rooted experience that resonated with Turkish players while appealing to a global audience with a unique eFootball Ramadan Localization. The challenge was translating powerful cultural symbols into digital assets that felt both respectful and relevant in-game.
OUR
SOLUTION
We developed a brand strategy, in collaboration with Scara, that reimagined iconic Ramadan drummers and their kaftans into exclusive jersey and shorts designs. Created by Turkish designers, these globally accessible kits celebrated heritage through thoughtful localization, elevating tradition within the gameplay experience.
RESULTS
eFootball Ramadan Localization connected deeply with Turkish players and introduced global audiences to a rich cultural narrative. It transformed a cosmetic update into a shared moment of identity and celebration—strengthening brand affinity through meaningful design.
Voices of the Community
Activated key gaming communities during Ramadan to promote eFootball’s in-game campaigns with authentic, localized messaging.
A Gift of Culture
Celebrated Ramadan with a limited-edition eFootball box, blending cultural craftsmanship and personalized digital rewards.