REGION
TR
YEAR
2025
TYPE
MOBILE GAME
LEAD
NUNITOS
CHALLENGE
To build emotional connection during Ramadan, the challenge was crafting a physical experience that reflected Turkish culture while tying seamlessly into eFootball’s in-game universe.
OUR
SOLUTION
With Scara, we collaborated with Turkish designers to produce a special eFootball Ramadan Gift Box featuring a custom jersey, signed team kit, and handwritten notes. Each box was curated to feel personal, exclusive, and culturally meaningful. Every item in the box was chosen to spark emotional connection while staying true to cultural roots. This wasn’t just a physical product it was an intentional narrative device that brought tradition into the modern gaming ecosystem.
RESULTS
eFootball Ramadan Gift Box campaign sparked overwhelming community appreciation, generating over 1M Instagram story views and 750K+ video views. It successfully bridged physical and digital worlds delivering culture as both a gift and a game experience. The campaign didn’t just deliver metrics it built emotional resonance within the community. Influencer content featuring the gift box amplified visibility and connection, turning unboxing moments into shareable rituals. The initiative demonstrated that cultural specificity, when executed authentically, can generate global engagement.
Tradition Reimagined
Brought Turkish tradition to the global stage with Ramadan-inspired in-game kits designed by local artists for eFootball.
Influencer Rivalry
Influencer Rivalry turned natural rivalries into a platform-driven competition powered by influencer communities for eFootball.